5 Things You Should Know About Business Canvas Model

I first read the “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur” in 2012. I must admit that beyond these attractive illustrations it was a difficult to read, even though I was familiar with the literature on corporate strategy. It was till I was consulting on a digital transformation project that I found this book indispensable.

I learned 5 things how to get the best out of Business Canvas Model.